Clarus CEO Richard Gray and Head of Sales Joanie McGovern will be attending the annual LOHAS Forum in Boulder, CO today through Friday, June 25th. Richard and Joanie will be spreading the word about Q-Link’s newest product, the Mini, designed specifically for use on mobile electronic devices. We hope they have fun and learn more about what’s going on in the LOHAS community. If you happen to be attending LOHAS, check them out at booth #37.

LOHAS is an acronym for “Lifestyles of Health and Sustainability”. Since 2000, LOHAS has been bringing attention to the growing community of conscious businesses and consumers. This includes roughly 19% of the adult population in the U.S., or roughly 41 million people.

Video from last year’s event.

“The LOHAS Forum is the premiere event that focuses on how business, media and entertainment can be leveraged to educate, shape and influence consumer behavior and purchasing decisions while promoting lifestyles of health and sustainability. It brings together top-level business leaders from Fortune 500 and LOHAS (Lifestyles of Health and Sustainability) companies, the entertainment industry, as well as celebrities and executives of non-profit organizations active in the areas of health and wellness products, sustainable business and social consciousness.”

1 Hydrate

Enough can never be said about the importance of hydrating. The benefits of staying hydrated include better skin health, reduced fatigue, and reducing overeating to name a few. Drink at least 8 8 ounce glasses of water a day. If you’re working out in the sun, drink even more. Doctors recommend up to 1 liters per hour while exercising or working outdoors.

2 Wear Sunblock

Wear sunblock and don’t forget to re-apply it. The conventional recommendation is at least SPF 15. This is even more important for infants and toddlers who are particularly sensitive. There are now many chemical-free brands available too. Also, wear sunglasses and seek shade when possible.

3 Avoid Excessive Heat

Don’t overexert yourself in the sun. If you feel tired or dizzy, take a break somewhere cool. Stay indoors, in an air-conditioned place when possible. Wear light colored, loose fitting clothing, and again drink plenty of water.

4 Avoid Mosquitos

Choose a DEET based repellant like OFF!, or an organic repellant like Miessence Buzz Free Zone Personal Spray. You can even make your own. DEET is probably the most reliable, but the important thing is to keep mosquitos away. Also don’t forget to clean up any standing pools of water, which can act as a breeding ground for these pests. No need to needlessly expose yourself to potential West Nile or Lime disease, not to mention excessive itching.

5 Take a Siesta

The siesta has to be one of my favorite inventions (if it can be called that). If possible, avoid the sun at its highest point and get a little sack time. Then come back and be more productive when the sun is less intense. According to the Wall Street Journal, mid-day naps may even be beneficial for fending off heart disease. Health benefits aside, take a siesta for no other reason than to enjoy a good nap.